CreateAthon marketing blitz helping Columbia area non-profits

By Taylor Kearns
WISTV Columbia, SC

WEST COLUMBIA, SC (WIS) -   Some advertising professionals in West Columbia won't be getting a lot of sleep tonight as they participate in the CreateAthon, a 24 hour marketing blitz intended to help Midlands non-profits.

With some 'outside the box thinking,' and bag loads of snacks, Teresa Cole and her team at Riggs Partners have helped more than a few non-profit groups in the past 16 years.

"We wanted to come up with a way that would make it easy for us to say yes to a large number of non profits and at the same time conduct that work in a way that was easy and fun for us to manage," Cole said.

So the advertising team came up with CreateAthon, a blitz focused on helping a handful of groups come up with everything from brand images to fundraising ideas.

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