CreateAthon marketing blitz helping Columbia area non-profits
By Taylor KearnsWISTV Columbia, SC
WEST COLUMBIA, SC (WIS) - Some advertising professionals in West Columbia won't be getting a lot of sleep tonight as they participate in the CreateAthon, a 24 hour marketing blitz intended to help Midlands non-profits.
With some 'outside the box thinking,' and bag loads of snacks, Teresa Cole and her team at Riggs Partners have helped more than a few non-profit groups in the past 16 years.
"We wanted to come up with a way that would make it easy for us to say yes to a large number of non profits and at the same time conduct that work in a way that was easy and fun for us to manage," Cole said.
So the advertising team came up with CreateAthon, a blitz focused on helping a handful of groups come up with everything from brand images to fundraising ideas.