Although several think pieces have portrayed millennials as selfish and entitled, data shows that this generation wants to do good. The 2015 Millennial Impact Report found that 84 percent of those surveyed had made a charitable gift in 2014 and 70 percent had volunteered. This is welcome news for social impact organizations, especially since there are approximately 75 million millennials in the United States.
It’s important to note, however, that this generation is best mobilized when you communicate with them online. Many millennials have never lived in a world without computers and when they want to learn about a cause, news story, or person, the internet is their first stop. The quality of your nonprofit organization’s website can therefore be the difference between being championed by millennials and being ignored by them.
To help you understand how to cater to this generation, we unearthed four reasons millennials abandon websites. Fortunately, they are all within your power to address.