Thursday, May 28, 2015

Social Listening is Key to Donor Retention

By Jeanette Russell
business2community.com


Social listening gives organizations unprecedented insight into their donors’ lives and an opportunity for richer engagement through personalization. Far beyond surveys, focus groups or feedback forms, nonprofits have the ability to analyze, in real time, what their donors think, feel, and care about — and can react with predetermined triggers or send personalized marketing messages.


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Tuesday, May 26, 2015

5 Email Campaign Tips To Inspire Millennials

From techimpact.org

Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve, nonprofits are missing great opportunities to engage donors via email.

The problem: nonprofits aren’t “inspiring” action with lengthy, wordy newsletters and annual appeals for funds, on top of too many emails! It all starts to turn into spam (to donors at least) after a while.

1.  Acquire appropriate tools
Start by managing your email campaigns with through a mail service, and don’t forget to integrate the campaign service with your CRM!
Merging the two will help you segment your audience and provide the appropriate calls-to-action and information desired by specific audiences, such as Millennials.

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Thursday, May 21, 2015

Nonprofit Finance Fund® 2015 State of the Nonprofit Sector Survey

Key Themes

 Over half of nonprofits cannot meet demand

 Housing, youth development programs, jobs and healthcare are the most critical needs of communities that nonprofits serve

 Nonprofits say their top challenge is pursuing long-term financial sustainability

  There are opportunities for nonprofits and funders to work together to build more sustainable organizations and meet community needs

Read more:

Tuesday, May 19, 2015

Nonprofit Times Library of Useful Marketing Sources and Articles for Nonprofits

From The Nonprofit Times

25 Noteworthy Nonprofit Text Messaging Campaigns of 2014
•   mobilecommons.com

Many nonprofit organizations across the country use text messaging to help achieve their goals, but not everyone hears or knows about it. That’s why we made this list – so you can learn about some of the amazing things nonprofits are doing with SMS in their local communities, from influencing major legislation to organizing events to helping people find their polling place. In order to download this white paper you must be using Google Chrome, IE 11, or Firefox 36.0.1 or above.

           

Outcome Metrics: Measuring What Matters in the Nonprofit World
us.intacct.com

Amid increasing demand for transparency and accountability, today’s nonprofits are seeking ways to both produce and to demonstrate successful outcomes. To meet this demand, nonprofit organizations are embracing outcome metrics to measure and report their performance. Outcome metrics not only show funders and constituents how the organization is performing; they also help pave the way for sustainable growth and greater efficiency.

This white paper explains how nonprofits can effectively leverage outcome metrics to boost their success.

In order to download this white paper you must be using Google Chrome, IE 11, or Firefox 36.0.1 or above.


            
Why We Still Love Email, and You Should Too
salsalabs.com

Maybe you’ve heard the claims – “email is dying, no one uses email anymore,” apparently because “everyone is on social media.”

Yes, it’s true. Social media is huge right now (which makes it a great asset to nonprofits). But here’s the bottom line – email still delivers the highest return on investment of any marketing channels ($40 for every $1 spent).

While nonprofit email open rates are slowly but steadily declining, this doesn’t mean you should abandon emails completely. It means you may just need to adjust your expectations and fine-tune your approach. This whitepaper will show you how.

In order to download this white paper you must be using Google Chrome, IE 11, or Firefox 36.0.1 or above.



Monday, May 18, 2015

Charleston Association of Grant Professionals (CAGP) to meet May 19

The Charleston Association of Grant Professionals (CAGP) will meet Tuesday evening May 19 from  5:45-7:30 p.m. in the auditorium of the Main Branch of the Charleston County Public Library, 68 Calhoun St. 

The topic will be “Components of a Grant Proposal.”    

The meeting is free and open to anyone interested in grants process. Email carolynlackey@comcast.net or call 452-4492 for more information.

Thursday, May 14, 2015

10 Marketing Lessons for All Nonprofits

By Elizabeth Chung
www.classy.org/blog


Nonprofit marketers don’t have it easy. You need to communicate the value of your mission, raise brand awareness, and draw supporters for your cause. On top of that, marketing trends are always changing, and it’s up to you to stay on top of how donors want to be engaged. Fortunately, there are some best practices that can amplify your marketing efforts and boost your chances of reaching your audience. Here are 10 lessons that can help ensure the success of your nonprofit’s marketing campaigns.

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