Puzzling over what makes really good newsletter content, especially in email?
It’s really not that hard.
People like email content that is Personal, Useful or Timely . . . or PUT.
Make your newsletter more Personal by:
Sending from a real person with a functioning reply-to address.
Segmenting your mailing list so you can send people content that’s more relevant to them.
Merging in personal information like a first name or last gift amount.