Thursday, March 26, 2015

Dot-Org No Longer Sole Charity Identifier: Dot-NGO Arrives Today

          By Rebecca Koenig
          Chronicle of Philanthropy

Nonprofits have a new opportunity to own a piece of the Internet.

Starting Tuesday, charities around the world are eligible to register for website addresses with the domains dot-ngo and dot-ong.

The new domains, which will be granted only to active, independent, nonpolitical nonprofits that meet eligibility requirements are intended to lend credibility to legitimate charities vying for attention and donations online, according to Public Interest Registry, the nonprofit organization in charge of managing the domains.

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Tuesday, March 24, 2015

9 Emails Non-Profits Should Send to Attract and Maintain Donors


Last year non-profits raised $324 billion through online fundraising. According to M+R Benchmarks, email marketing played a big role in that figure.

It’s no secret that non-profits are strapped for time, cash and resources, which explains why email marketing is so popular. It’s an affordable option that can attract and maintain donors with a small time investment.

While many non-profits are already sending emails to their donors, we have some advanced tips to take your non-profit email marketing to the next level. This guide explains:

  • 3 emails you should send to new donors before asking for a dime
  • 3 emails you should send to ask for donations
  • 3 emails you should send to maintain donors
  • 3 tips for successful emails

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Friday, March 20, 2015

How Scarcity Thinking Holds Nonprofits Back

By Nell Edgington

There are many things that hold the nonprofit sector back, not the least of which is a lack of money. But perhaps a bigger impediment is the scarcity thinking that may actually contribute to that lack of money.

Most nonprofit leaders, their staffs, board members, and even funders automatically think that resources will always be scarce. It is such a profound psychological impediment because if your assumption is constant deficiency, then you will never try for more.

But shifting this nonprofit mindset from never having enough (scarcity), to endless potential (abundance) could transform the sector.MIndsetScarcity thinking is dangerous because it demonstrates a destructive fixed mindset. Carol Dweck’s pivotal 2006 book, Mindset: The New Psychology of Success, describes two ways that people view their abilities, a fixed and a growth mindset, and I think her approach holds great insight for the nonprofit sector.
A person with a fixed mindset believes “that your qualities are carved in stone,” whereas a person with a growth mindset believes “that your basic qualities are things you can cultivate through your efforts.”

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Tap Into Millennial Potential by Creating a Stellar Website


Millennials are set on making a difference.

In fact, only 15 percent of millennials didn’t give to an NPO in 2013. So how do you get even part of that 85 percent to donate to your organization? The answer for your nonprofit is through branding.

Yep. I said the words “brand” and “nonprofit” in the same sentence. Millennials have huge potential in the nonprofit sector, and ultimately the way to tap into it and win the hearts of millennials is branding.

There’s enough on creating a stellar brand to fill a college course, so we’ll focus on the visual brand—specifically your web design.

I know, I know… buzzwords like branding and brand loyalty in the nonprofit sector tend to make people cringe because they think of the “stuffy corporate world,” but in this case a nonprofit having good branding leads to brand loyalty which means donor loyalty. If 85 percent of millennials are giving to NPOs, where are they giving? Make your NPO their first choice. Creating an immaculate visual brand—specifically within your website—for people to connect with is the way to stay top-of-mind when faced with the question, “Where should I donate?”

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Thursday, March 12, 2015

Charleston Association of Grant Professionals (CAGP) to meet March 17

The Charleston Association of Grant Professionals (CAGP) will meet Tuesday, March 17 from 5:45 - 7:30 in the auditorium of the Charleston County Public Library, 68 Calhoun Street.

The presenter will be Chris Brooks, Director of Community Relations  for East Cooper Meals on Wheels.

His topic is “Grant Writing Practices and Relationship Building.”

Meetings are free and open to anyone interested in the grants process. For more information, or call 843.452.4492.

Wednesday, March 11, 2015

10 Awesome Book Charities That Help Kids All Over The World

By Caroline Bologna
The Huffington Post

A 2013 National Assessment of Education Progress test found that 65 percent of fourth graders read at a "below proficient" level. According to the nonprofit Reading Is Fundamental, one of the best ways to develop children's literacy is to encourage kids to read at home. The problem? Two-thirds of children living in poverty in the U.S. have no books at home.

In honor of National Reading Month, we've compiled a list of some charitable organizations that do amazing work to promote children's literacy and bring books to kids all over the world.

While this list certainly does not cover all of the countless nonprofits and individuals working to spread literacy and access to books for children, it is indicative of the inspiring number of organizations doing this important work.
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The Nonprofit Sector Is Going On A Hiring Spree This Year: Report

By Eleanor Goldberg
The Huffington Post

Here’s more proof that it pays to give back.

 Half of U.S. nonprofits plan on creating new positions this year, and will outpace the private sector while they’re at it, according to a recent Nonprofit HR report. The industry is expected to continue to grow as the economy recovers and charitable giving rises.

 Not only does this mean that nonprofits are putting more Americans to work, but this growth suggests that communities with strong nonprofit representation will be that much better prepared to withstand whatever economic hardship may come next," the group said in a statement. "Picture these robust and growing nonprofits as New Orleans' levees being made stronger to prevent another hurricane disaster."

 According to the report, just 36 percent of private companies expect to increase their staff size this year.

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