Advice for charities that want to capitalise on major donor fundraising

A strong vision, mission and strategy are essential for success when fundraising from major donors

By Sophie Hudson
The Guardian

During a time of economic austerity it can be tempting for charities, and their trustees, to hope that their fundraising difficulties will be solved by a few large gifts from major donors.

Indeed, research by the Charities Aid Foundation (CAF) has indicated that major donor fundraising is faring quite well compared to many other forms of fundraising at the moment.

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