Mobile Matters: The Impact of Mobile Technology on Peer-to-Peer Fundraising
If you’re one of the 84% of people worldwide who claim they “couldn’t go a day” without a mobile phone in hand ... You are not alone! We’ve never been more passionate users of mobile devices than we are right now.
At my company, Artez Interactive, we clearly can see the rising importance of smartphones and tablets by looking at the traffic to fundraising and donation pages on our North American platform. Of the millions of unique visitors to our system every month, over 15% are visiting on mobile devices.
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