New Books Designed to Increase Fundraising

By Jennifer Johnson Backer
The Daily News, Memphis, Tenn.

Memphis fundraising consultants Melvin and Pearl Shaw have written two books designed to help nonprofits increase their fundraising activity.

Local fundraising consultants Mel and Pearl Shaw recently wrote two books designed to help nonprofits increase fundraising activity.

Pearl Shaw says the two books are based on what the Shaws have learned over the years, and are written in an easy-to-understand format with plenty of checklists and tips.

“The Fundraiser’s Guide to Soliciting Gifts: Turning Prospects Into Donors” is written for board members and volunteers. The book provides advice on everything from securing a meeting with a potential donor to how to frame asking for a gift. The second book, “Prerequisites for Fundraising Success,” highlights 18 prerequisites that help prepare nonprofits for successful fundraising.

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