Non-profits should not forget online platforms when reaching out to potential donors

 — Contributing columnist
Lexington (KY) Herald-Leader

Online is an important channel for nonprofits to include in their fundraising practices, and the options for online fundraising include much more than just a donate button on the organization's website.

Online fundraising should involve a coordinated, multi-faceted approach using tools such as email, website, video, social media, mobile, and SEO to solicit donations. They all need to work together.

Social media is having a huge impact on nonprofit organizations in terms of fundraising and friend raising. Organizations using social media as part of their fundraising mix raised about 10 times more than by using just traditional means. It can't be denied, nonprofits must have a social presence today.

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