CEOs Must Embrace Social Media…Finally

By Larry Kaplan
Nonprofit Quarterly (NPQ)

CEOs at startups and the world’s largest companies are becoming more aware of the business opportunities that exist with social media, reports the West Virginia State Journal.

The advantages of social media cited in the article—the ways in which it can influence strategies, offer the opportunity to develop relationships and gain valuable insights, and provide real-time data—apply especially to nonprofits, where the cause and the community are more important than the organization.

Businesses are now realizing that the CEO must be involved in social media activities. It “raises a company’s thought leadership and credibility. CEOs reap these benefits including a raised profile,” says the piece written by Brigitte Yuille.

This is especially true for nonprofits, where thought leadership and credibility are much more critical to an organization’s brand. Nonprofits are often defined by their policies, services and relationships with their communities—to a much greater extent than a business selling a product, for example.

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