Philanthropy beat: Who is reading all those tweets?
Foundations that post information on YouTube, Facebook or Twitter got some disappointing news this month. A new survey found that few nonprofits are listening.
The Center for Effective Philanthropy surveyed more than 6,000 nonprofits that receive funding from 34 major foundations. Those foundations have warmly embraced social media, with 68 percent posting videos online and nearly 60 percent using Facebook and Twitter.
But just 16 percent of the nonprofits said they followed their foundation funders on Facebook or Twitter, watched their videos or received any information from their social media outreach.
Almost a third didn't even know if their funder used social media.