Constant Contact Nonprofit Pulse Survey: Attracting New Supporters Keeps Nonprofits Up at Night
Majority of nonprofits see potential of social media marketing
to help with engaging supporters
WALTHAM, Mass.--(Business Wire)--According to new survey data from Constant
Contact®, Inc. (NASDAQ: CTCT), the
challenge of attracting new supporters is keeping 64% of nonprofits up at
night. While the Constant
Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff
levels, it also revealed that 58 percent find social media marketing an
effective marketing tool that can be deployed to address these concerns.
“While more nonprofits
understand that social media can help them attract and engage supporters, it’s
still a bit of a mystery to them in terms of how to actually use it themselves”
What’s Keeping
Nonprofits Up at Night
When it comes to
running their organizations effectively, nonprofits are concerned about
attracting new supporters and connecting more effectively with existing
supporters. When asked what keeps them up at night:
- 64 percent said how to attract
new supporters.
- 59 percent said how to connect
and better engage with existing supporters.
- 57 percent said getting
funding.
Management and
measurement of marketing activities were also addressed:
- 34 percent said having a more
integrated communication strategy.
- 22 percent said how to make
marketing dollars go further.
- 20 percent said how to measure
the impact of marketing campaigns.
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