Blackbaud Launches Social Score to Help Nonprofits Identify and Reach Social Influencers

CHARLESTON, S.C. - (BUSINESS WIRE) - With social media becoming an increasingly important channel for nonprofits, Blackbaud, Inc. (Nasdaq:BLKB) today announced the availability ofSocial Score a new social media data enrichment service that provides organizations insight into their supporters' social media activities and influence.

"Social Score improves our understanding of our supporters, helps us respectfully communicate with them, and gives us actionable next steps to ensure that we play a positive role in their lives," said Danielle Brigida, National Wildlife Federation's manager of social media...