Using social media to bring attention to nonprofits

Until a few years ago, the main way to show your support for a charity was to send in an annual check. As digital and social media evolved, the number of ways you could support your favorite charities has grown.

Sending money, of course, remains, the single most important way to support nonprofits. But social-media users have learned that you can also have an impact by paying with something else. Attention -- your own attention and your friends' attention.

Hitting "Like" or "Share" or retweeting a post from a nonprofit can bring awareness to new circles of users -- and potential supporters. And nonprofits big and small are finding ways to harness the energy of their fans to get more awareness to everything they do. 

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