7 Non-Profits Leveraging Mobile Apps to Further Their Cause
By Andrew Gazdecki
...Despite Apple’s restrictions on donations, non-profit organizations are still utilizing mobile apps effectively, especially to drive engagement and donations from the 80 million millennials who are tied to their phones and looking to support a good cause.
Aside from fundraising, many nonprofit and charity groups have found the mobile environment to be incredibly helpful to attracting new supporters and creating a more unified, connected community of existing contributors.
From a fundraising aspect, many nonprofits have found success using mobile-oriented platforms, such as text-to-give campaigns, mobile donation portals and other strategies. These allow a nonprofit to target existing and potential supporters on their mobile device, without expending the resources necessary to actually develop a functioning mobile app. Other companies, like Bizness Apps, offer enterprise publishing programs whereby iOS apps can bypass the App Store altogether, with apps living in what is essentially a private version of the App Store with fewer regulations. Other alternative means of fundraising include…