Direct Mail Solicitation in Five (Easy) Steps
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Think back to the last time something in the mailbox made you act. Maybe it was an offer that you just couldn’t pass up. Ask yourself—what caused you to take action? Something had to catch your eye in the first place to get you to read that special offer.
Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective.
Keep in mind that we don’t use the term “easy” lightly around here (hence the parentheticals in our title). You’ll still need to put in the work to reap the rewards of your efforts. However, breaking it into these steps will make it a much easier and smoother process.
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