Social Listening is Key to Donor Retention

By Jeanette Russell
business2community.com


Social listening gives organizations unprecedented insight into their donors’ lives and an opportunity for richer engagement through personalization. Far beyond surveys, focus groups or feedback forms, nonprofits have the ability to analyze, in real time, what their donors think, feel, and care about — and can react with predetermined triggers or send personalized marketing messages.


          Read more:




Comments