5 Email Campaign Tips To Inspire Millennials
From techimpact.org
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Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve, nonprofits are missing great opportunities to engage donors via email.
The problem: nonprofits aren’t “inspiring” action with lengthy, wordy newsletters and annual appeals for funds, on top of too many emails! It all starts to turn into spam (to donors at least) after a while.
1. Acquire appropriate tools
Start by managing your email campaigns with through a mail service, and don’t forget to integrate the campaign service with your CRM!
Merging the two will help you segment your audience and provide the appropriate calls-to-action and information desired by specific audiences, such as Millennials.
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