11 Ways Nonprofits Can Reach Donors on #GivingTuesday

By Julia Campbell
Business 2 Community

#Giving Tuesday, a campaign that promotes a national day of giving that celebrates and encourages charitable giving, set for Dec. 3 this year, offers nonprofits a great opportunity for to raise funds online – but they need to be prepared.

Nonprofits raised more than $10 million last year on #GivingTuesday, 53% over 2011. Almost 3,000 nonprofits participated and drove the conversation on Twitter and other social media channels, which led to national media coverage and involvement and interest by Bill Gates and The White House. And those that promoted #GivingTuesday out-performed those that did not – by 170%.

Participating in #GivingTuesday is free and easy. Here are 11 ways that nonprofits can leverage the national attention and buzz:

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