Three Simple but Powerful Social Media for Nonprofits Tips

By Beth Kanter

1- Timing is Everything 

With email, the guiding rule is that you don’t want to be unread message number 38 of 62 when someone gets back to work from the weekend, so the best time to blast your list is mid morning or mid afternoon Tues/Weds/Thurs.  On the other hand, with social media, your Facebook posts and tweets should be timed to catch people in their downtime. 8:45am when they’re on their way into work, 12:30pm when they’re checking their iPhone eating a burrito, 5:30pm on the bus ride home, and according to research, the single best time to post during the week is 9:30-11pm, after the kids go to sleep.  Of course you should experiment with your own unique base and see what works, plus bear in mind what time zone(s) they’re in and try out weekends...

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