Blackbaud Study Reveals Boomers Give 43 Percent of All Dollars Donated, Dominate Charitable Giving

By Business Wire

Blackbaud (BLKB) today released findings from its Next Generation of American Giving study that explores charitable giving trends and engagement behaviors and attitudes across four different generations – Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). Baby Boomers are emerging as the dominant force incharitable giving, responsible for 43 percent of all dollars donated. The study also revealed that multichannel engagement is the new normal, but the ideal mix varies from generation to generation.

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