The Next Generation of Philanthropy

By Emily Cordeaux

Where are the giving role models? It’s a question that has emerged through Imagine Canada’s Personal Philanthropy Project, an initiative researching the giving habits and motivations of affluent Canadians. In other words, how are young people learning about giving? 

There are whispers throughout the charitable and nonprofit sector that today’s youth are not interested in yesterday’s philanthropy. Young people are conceptualizing giving in different ways and challenging organizations to rethink how they talk about their work and appeal to donors. So what does this mean for organizations seeking to engage youth?