Improving Your Nonprofit Through Skills-Based Volunteers
By Marjorie Ringrose, Director of Social Impact at Social Venture Partners Boston.
While it uncomfortably discounts the tremendous joy and value that comes with volunteering, there’s a volunteer-to-fundraising calculus that nonprofit and philanthropic leaders intuitively understand. People who volunteer for an organization are more likely to donate to it. They give larger contributions and donate more often and for longer periods of time than those who don’t volunteer.
One-in-four American adults volunteer with nonprofits, but few nonprofits use skilled volunteers as well as they could. Only 15% report volunteering their professional and management expertise. Most serve food, tutor children and provide transportation. These are certainly vitally important, but there is clearly more room for skilled volunteering. Why isn’t there more?
Is it because volunteers don’t want to offer their professional skills? No. The longevity of engaged philanthropy, the growth of corporate voluntarism, and LinkedIn’s more than four million members wanting do skills-based volunteering and/or join a board demonstrate professionals’ desire to volunteer their skills.