A Strategic Guide to Social Media for Nonprofits

By Alicia Johnston
Sproutsocial.com

Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks have made it difficult to keep your cause at the top of supporters’ newsfeeds. That said, nonprofit organizations have never been a group to back down from a challenge.

Social media is an opportunity to tell your story, engage with supporters and get results—which means there’s no time like the present to create or refresh your social media strategy.

We asked five experts to weigh in on how to develop a nonprofit social media strategy and prove the value of social media to your organization. As we outline the steps to craft an effective strategy, their advice will guide the way.

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