6 Steps to Make Your Nonprofit’s Blog a Must-Read Web Destination
By Eric Rardin
Managing a nonprofit is already more than a full-time job. Often, when operating on shoestring budgets to make a dent in large-scale, intractable problems like poverty or human rights, writing up a few hundred words for a blog post can seem like the least important of the myriad to-dos.
But that couldn’t be farther from the truth! For your supporters, your organization’s blog is a window into your world. It showcases what matters to you, how you’re achieving your mission, and provides insight into the type of organization you are or want to be. Perhaps most importantly, it’s a critical marketing tool to spread knowledge of your work and the issues you prioritize to millions of potential supporters.
Yet, too often, nonprofit blogs look like an afterthought, with infrequent posts, poor editing and lack of a unified voice. Rather than give up and let your blog collect digital dust, try a few of these strategies to make sure your blog reaches its full potential: