USC students work around the clock to help local nonprofits in CreateaThon


By Allen Wallace
Coladaily.com


More than 80 University of South Carolina students, along with teachers and several advertising professionals, volunteered to work for 24 consecutive hours Friday and Saturday. They received no money for their efforts, but the impact of what they did could be felt for some time to come.
USC students show off their marketing campaign for Hidden Wounds during this weekend's Createathon (photo by Allen Wallace).
USC students show off their marketing campaign for Hidden Wounds during this weekend’s Createathon (photo by Allen Wallace).
The group took part in USC’s second annualCreateathon. Students in the School of Journalism and Mass Communications spent a full day and night developing marketing services for eight South Carolina nonprofits.
The students were joined by USC advertising professor Karen Mallia and eight mentors — professionals from the wold of marketing and advertising who also volunteered their help.
“We had fears, we had tears, we had drama, we had computer breakdowns,” Mallia said, but added that all eight student groups succeeded in surpassing her expectations. “Each in its own way does the job it was supposed to and then some”

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