The business of nonprofits: Extraordinary annual reports
By Sarah Todd
Savannah Morning NewsNonprofits’ cost cutting needs combined with ubiquitous mobile phone and social media use have caused many nonprofits to re-examine how they approach their annual report.
These reports are not those filed by with your state’s Secretary of State Office, but the reports used to communicate activities and accomplishments to your constituencies.
Four key questions must be answered as you plan your report: What does the report need to accomplish, who is your audience, how can you best reach them and what can you spend?
Your audience is anyone you want to understand what your nonprofit does and what it has accomplished, essentially your donors and the community at large. Recognizing that different generations have different communication preferences, it’s best and not necessarily cost prohibitive to try to accommodate them all.
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