Online Giving to Nonprofit Organizations Reaches a Record High in 2016
Based on the largest analysis of charitable giving data, Blackbaud, Inc. (NASDAQ: BLKB), the world’s leading cloud software company powering social good, has announced the availability of its annual Charitable Giving Report, featuring the most comprehensive look at how nonprofit fundraising performed in 2016. Released under the Blackbaud Institute for Philanthropic Impact, the report analyzes trends from more than $23 billion in fundraising revenue from 2016 and provides the latest insights from leading industry experts to help inform fundraising strategies.
“This fifth annual edition of the Charitable Giving Report includes expanded insights from the Blackbaud Institute,” said Steve MacLaughlin, Blackbaud’s vice president of Data and Analytics. “For the first time, we’re including key insights into donor demographics, retention trends, generational giving, and significant online donations in addition to our charitable giving research.”
According to the report, overall giving to K-12 education and arts & culture sectors grew the most in 2016, and the healthcare sector experienced the largest decrease in year-over-year fundraising with a 4.5% drop. In 2016, overall giving to large organizations grew by 1.0%, medium organizations increased 1.7% and small nonprofits experienced flat growth while online giving to large organizations grew by 6.3%, medium organizations grew 11.4% and small nonprofits grew 8.1%, on a year-over-year basis.
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