2015 Nonprofit Benchmarks Report released

Submitted by Jolene Ong

Nonprofit Technology Network

M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. The data from the nonprofits we survey is big. So big, it couldn’t be contained by two measly dimensions, and had to be released in 3D. But the really exciting thing is that we’ve crunched numbers from a whopping 84 organizations this year (last year we worked with 53 organizations), which means more data, more insight, and more takeaways about nonprofit fundraising, list building, and advocacy to share with all of you.

We’ve also added three new sectors to our line up, which means we have data from organizations working in environmental, international, rights, wildlife/animal welfare, hunger/poverty, cultural, and health fields (also: other).

What did the findings reveal? Here’s what you need to know about nonprofit online fundraising and advocacy last year: 

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