Nonprofit Times Library of Useful Marketing Sources and Articles for Nonprofits
From The Nonprofit Times
25 Noteworthy Nonprofit Text Messaging Campaigns of 2014
• mobilecommons.com
Many nonprofit organizations across the country use text
messaging to help achieve their goals, but not everyone hears or knows about
it. That’s why we made this list – so you can learn about some of the amazing
things nonprofits are doing with SMS in their local communities, from
influencing major legislation to organizing events to helping people find their
polling place. In order to download this white paper you must be using Google
Chrome, IE 11, or Firefox 36.0.1 or above.
Outcome Metrics: Measuring What Matters in the Nonprofit
World
us.intacct.com
Amid increasing demand for transparency and accountability,
today’s nonprofits are seeking ways to both produce and to demonstrate
successful outcomes. To meet this demand, nonprofit organizations are embracing
outcome metrics to measure and report their performance. Outcome metrics not
only show funders and constituents how the organization is performing; they
also help pave the way for sustainable growth and greater efficiency.
This white paper explains how nonprofits can effectively
leverage outcome metrics to boost their success.
In order to download this white paper you must be using
Google Chrome, IE 11, or Firefox 36.0.1 or above.
Why We Still Love Email, and You Should Too
salsalabs.com
Maybe you’ve heard the claims – “email is dying, no one uses
email anymore,” apparently because “everyone is on social media.”
Yes, it’s true. Social media is huge right now (which makes
it a great asset to nonprofits). But here’s the bottom line – email still
delivers the highest return on investment of any marketing channels ($40 for
every $1 spent).
While nonprofit email open rates are slowly but steadily
declining, this doesn’t mean you should abandon emails completely. It means you
may just need to adjust your expectations and fine-tune your approach. This
whitepaper will show you how.
In order to download this white paper you must be using
Google Chrome, IE 11, or Firefox 36.0.1 or above.
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