Three Questions Nonprofits Should Not Ignore

By Varda Meyers Epstein
marketingprofs.com

One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. In so doing, your nonprofit can identify what is working and what isn't, and what tactics to use to improve and move forward.

Revealing flaws is the only way to tackle them, and the only way to reveal them in the first place is to look for them by asking the right questions. There may not necessarily be a flaw in a nonprofit's workings, but there is likely to be a better, more efficient way to use resources—or a problem in need of an inventive solution.

The main takeaway is this: It's better to see the problems and fix them than to bury your head in the sand and to fail permanently. And, of course, the only way to see the problems is to take a cold hard look by asking questions that serve as prompts.

Here are three such questions a nonprofit might ask.

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