Amazon Launches New Charity Site to Give Back to Nonprofits

By Aine Creedon
Nonprofit Quaterly (NPQ)

This holiday season, Amazon is in quite the charitable mood when it comes to giving away money to nonprofits. Amazon has released a new project, Amazon Smile, which gives shoppers the opportunity to donate through the site to the charity of their choice. By shopping at smile.amazon.com instead of plain old amazon.com, 0.5 percent of the value of their purchases will be donated. What’s even more amazing is that there seems to be no limit to the amount Amazon will give to charity, although as of now auto-renewed subscription purchases and digital products aren’t included in the AmazonSmile project.

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