Blackbaud Online Express Simplifies Nonprofit Fundraising and Email Marketing

By Melanie Mathos
Blackbaud

Charleston, S.C. (October 1, 2013) – As the online channel continues to grow as a fundraising source for nonprofits, Blackbaud (NASDAQ: BLKB) today released Blackbaud Online Express^™. The new cloud-based tool for organizations using The Raiser’s Edge^®adds an option within Blackbaud’s comprehensive interactive and online marketing portfolio for nonprofits with basic fundraising and online marketing needs.

Featuring mobile-friendly, easy-to-build online donation forms and email marketing templates designed for nonprofits, Blackbaud Online Express is integrated with The Raiser’s Edge and works with the most commonly used website management tools including Drupal and Joomla. With powerful metrics, nonprofits can instantly see how their fundraising and marketing initiatives are performing.

“Blackbaud Online Express is tailored to our needs as a nonprofit and is a great tool for streamlining our online giving,” said Lauren Joost, Baltimore Museum of Art’s director of membership. “Having forms embedded on our site makes it easier for visitors to support the Museum – we’ve already seen great changes in our online fundraising program.”

• Blackbaud Online Express is now available for download at www.blackbaud.com/onlineexpress.

   
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