How Small Nonprofits Approach Communications Differently: More Emphasis on Events

By Kivi Leroux Miller, 
president of NonprofitMarketingGuide.com

Do the smallest nonprofits with budgets of $250,000 or less approach communications any differently than those with much larger organizational budgets? Yes and no.

They are much less likely to have a written and approved communications plan --  only 20% do, compared to 30% of nonprofits overall. But their top goals – acquiring new donors, engaging their community, and general brand awareness -- are right in line with bigger nonprofits. Smaller organizations are more likely, however, than larger ones to also include acquiring new program participants and volunteers as priorities.     

           Read more:

           Highlights from the 2013 Nonprofits Communications Trends Report