Digital Donors Changing Charitable Communications
By Andy Segedin
The Nonprofit Timeswww.thenonprofittimes.com
Digital donors are pushing charities to communicate with them the way they prefer. Millennials identified social media as the preferred method in 43 percent of cases, followed by email at 21 percent. Baby Boomers and Gen Xers both prefer email, 30 percent and 26 percent, followed by social media, 21 percent and 24 percent.
Nonprofits across the globe have responded. Three-quarters of organizations worldwide accept online donations. In addition, 95 percent of organizations have a Facebook page, 92 percent have a website and 83 percent use Twitter.
The data is from Public Interest Registry’s (PIR) 2016 Global NGO Online Technology report, which encompassed 2,780 organizations in 133 countries and 355 donors in 27 countries. PIR, located in Reston, Va., is the nonprofit operator of the .org and .ngo domains.
Read more:
Comments