4 Techniques to Boost Volunteer Engagement

By Jeff Gordy
Neon CRM
via blogs.volunteermatch.org

While a lot of nonprofits have highly developed strategies in place for engaging donors, many haven’t put as much thought into how to engage their volunteers.

However, volunteers are key constituents in an organization. They contribute something as equally valuable as monetary donations — they contribute their time, skills, and passion.

Chances are, your organization wouldn’t be able to do the work you do (or be as successful at furthering your cause) without help from volunteers.

As such, engaging your volunteers really deserves the same amount of thought and effort as engaging your donors. If you haven’t been actively engaging your volunteers, it can be difficult to figure out how to best approach new strategies.

Don’t worry; we’re about to eliminate some of that uncertainty! In this post we’ll cover four techniques to boost volunteer engagement, including:

 * Recording volunteer data in your customer relationship management (CRM) system.
* Creating volunteer-specific outreach strategies.
* Offering a diverse set of volunteer opportunities.
* Hosting volunteer appreciation events.

By the time you’re done reading this post, you’ll be on your way to creating a plan that attracts a larger, more engaged volunteer base.

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