Attention Nonprofits: 5 Secrets to Attract Donors
By Andy Robinson
After 35 years of fundraising, I keep returning to a few words of wisdom from Joan Flanagan, a pioneer in applying fundraising principles to the needs of grassroots organizations and author of several books including Successful Fundraising.“All the knowledge about fundraising can be summed up in ten words” Flanagan says. “Ask ‘em, thank ‘em, ask ‘em again, thank ‘em again.”
I consult with many nonprofits, and they find these words to be a great relief. They have always viewed fundraising as complicated, mysterious and scary, something they don’t want to touch. They assume they need to hire someone with appropriate credentials, as one would hire an accountant, plumber or lawyer, to do their bidding. Yes, if you want to raise money, you have to ask people – and that means people you know. But have no fear.
Fundraising is really pretty simple. At its heart, it is one person asking another to get involved, provide help, take a stand or join a movement. Yes, there are strategies and techniques, but they are far less important than the one quality you need to be successful: passion for the mission.