Mobile for Good: A How-To Fundraising Guide for Nonprofits

From Nonprofit Tech For Good
March 2, 2014
FINAL BOOK COVER for BlogBased on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for:
  • Writing and implementing a fundraising and content strategy
  • Launching a mobile-compatible website and email communications
  • Crowdfunding and social fundraising campaigns
  • Utilizing text messaging and text-to-give
  • Fundraising via smartphone apps and mobile wallets
  • Telling your nonprofit’s story through blogging
  • Creating visual content, such as branded images, infographics, and video
  • Using Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest, and Tumblr
  • Reporting live from events and communicating online in real-time
  • Crafting a mobile and social media policy
  • Avoiding mobile and social media burnout

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