Into Focus: Benchmarks and Best Practices for Nonprofits and Video

By Beth Kanter

See3, YouTube and Edelman have released a new report and guide for nonprofits about using video.  The report, “Into Focus:  Benchmarks for Video and A Guide for Creators,”  is based on a survey of 500 nonprofits and interviews with experts (including me).   The report describes current nonprofit use, adoption challenges, and best practices.  Free webinars are being offered to share the report.  You can download the report here (with email registration) or sign up for one of the free webinars here.

The big takeaway:Nonprofits overwhelmingly agree that video is crucial to their communications, but many feel they do not know how to use it effectively or measure its impact – yet.Some more detailed findings from the survey:

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