The Need for Inspiration: How Millennials Connect, Involve and Give to Nonprofits
Millennials are young professionals, ages 20-35, whom are more tech-savvy and globally connected than the generations before them. Nonprofits face the challenge of engaging these individuals in becoming more involved volunteers, leaders, and donors.
In the third annual Millennial Impact Report, research was conducted by Achieve and Johnson, Grossnickle, and Associates (JGA) to determine the attitudes of Millennials towards nonprofit organizations. Over 6,500 Millennials participated in the surveys and focus groups. Nonprofit professionals also were included in the study to determine best practices for including Millennials in nonprofit initiatives.
The Millennial Impact Report focuss on connecting, involving, and giving, to "reveal fresh insights into Millennials and their relationships with nonprofit organizations."