Promoting your Non-profit through Branding

I just watched a presentation from Raphael Bemporad and Mitch Baranowski from Bemporad Baranowski Marketing Group (BBMG) in New York on branding for non-profits. It is an informative and interesting presentation on strategies and techniques non-profits can use to make their organization more visible and communicate their mission.
Many people think branding is only for profit businesses. This is not true anymore. Think Red Cross, Boy Scouts and Girl Scouts of America, The Salvation Army.
According to statistics, in 2005 there were 1.5 million non-profits. This means non-profits are competing for funding, volunteers and staff. Bemporad and Baranowski explain how branding can help an organization communicate effectively what makes them unique and different. Focus in on your organization's strengths, what you offer that no one else does.

What is a brand?
  • It's what you stand for
  • It's what makes you different
  • It's how your promise comes to life

Branding is simply creating and delivering a unique message, image and experience that reinforces your difference.

Take the time to watch this presentation. It will be worth it.

It's How We Live: Branding Strategies for Socially Responsible Organizations