Connections to a Cause: The Millennial Way of Charity

By Nicholas Fandos
The New York Times


WASHINGTON — It was an otherwise routine bus ride through the Costa Rican countryside several years ago that changed the way Chase Adam thought about what makes people give.

 Mr. Adam, a 24-year-old Peace Corps volunteer at the time, noticed that a woman canvassing riders for donations to help her ailing son was having unusual success where others came up empty. The reason, he quickly realized, was in the woman’s hand: a copy of her son’s medical record that vivified his struggles.

 The insight led Mr. Adam to start Watsi, a digitally focused health nonprofit that is helping to redefine charitable giving for millennials, in part by replicating online that kind of direct connection between patient and donor.

          Read more:

Comments

Popular Posts