6 Types of Stories that Spur Giving

By Nancy Schwartz
Nonprofit Marketing Coach and Problem Solver
via www.networkforgood.com

As a fundraiser, you aim to change how people perceive your organization’s work and cause, then motivate them to give. Connection is the lubricant for this conversion, but the deadly dull way so many organizations discuss their work frequently gets in the way. Yawn!

Relevant messages wrapped in memorable stories (that strike the heart, then the head) are your way to compelling content and the conversions you seek.

But wait, there’s a problem—so frequently my mention of storytelling to nonprofit colleagues gets an eye roll. There’s so much generic, vague advice out there about storytelling, storytelling, storytelling, and so little concrete guidance and/or specific success stories, especially among nonprofits. You know what I mean.

So here’s a practical antidote to all that—six stories your organization already has to tell. Your first step is identifying the stories you have to tell in each category:

   
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