What to PUT in Your Newsletter

By Kivi Leroux Miller
www.nonprofitmarketingguide.com

Puzzling over what makes really good newsletter content, especially in email?

It’s really not that hard.

People like email content that is Personal, Useful or Timely . . . or PUT.

Make your newsletter more Personal by:

Sending from a real person with a functioning reply-to address.

Segmenting your mailing list so you can send people content that’s more relevant to them.

Merging in personal information like a first name or last gift amount.

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