3 Unique Ways Your Current Donors Can Help You Acquire New Donors With Social Media

By Jeannette Russell
www.business2community.com

Imagine there is a new, hit show on TV. You’ve vaguely heard about it, but you haven’t seen it yet and you’re not sure if you will.

One day, you’re in line at the bank and the person in front of you is raving about how talented the leading actress is. You make a note in your head to watch the show, but you don’t add it to your DVR quite yet. The next afternoon, your friend won’t stop talking about the show at lunch. Now you just have to check it out.

The stranger might have pushed the program to the front of your mind, but it was your friend who actually convinced you to move from consideration to action. The same process applies to nonprofits.

Prospects are more likely to become donors if they’re encouraged to do so by people they know.

That’s why it is absolutely a must that your organization leverages your current donors to access new donors. How can you do that? Well, you can start with the three social media-based tips listed below.

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