How Live Streaming Will Change the Face of Philanthropy

By

Caroline Avakian, 

Huffington Post Impact

Mobile live streaming video has been thrust center stage into the tech limelight with the recent release of Periscope, Meerkat, YouNow, and Blab. The premise of these free apps is that it allows any user to live stream from wherever they are, doing whatever they want. The bonus here is that viewers can tune in and engage via comments. That one-on-one connectivity and intimacy that live video can provide is what social media users, especially millennials, have come to expect more and more. Big companies like Wendy's, T-Mobile, and Applebees, as well as entrepreneurs and brand ambassadors, are already using them to help them connect creatively with their social media-savvy customers and turn a profit. Essentially, the ease of use of these apps can make anyone a broadcaster without the burden of having to create and upload an edited, professional-looking video.

As live streaming becomes more mainstream, and brands and individuals race to understand how they can leverage these new tools for profit, we are also seeing a much more organic and productive use of it, as people capture real-time social injustices as well as breaking news events and emergencies.

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