5 Social Media Marketing Tips for Nonprofits

By Arielle Landsberg
Florida Times-Union

Marketing objectives for non-profits are often multi-faceted and complex. Fundraising, volunteer recruitment, and awareness are just a few of the big picture goals nonprofits must manage. Because of the diverse needs of nonprofits, social media is an essential marketing tool that can effectively market their initiatives both general and specific. In our experience collaborating with nonprofits we’ve identified five valuable concepts that will support the organization’s marketing efforts and keep goals on a progressive track.

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