5 lessons from 5 years leading digital at a nonprofit

By Paul Young

Ragan's PR Daily

I’ve spent every waking moment of the past five years working with a brilliant team to inspire people to make a difference for people they’ve never met.

 In that time the fundraising website I’ve been responsible for, mycharitywater.org, has raised more than $37 million—with 100 percent of that directly funding clean drinking water for people in need around the world.

 As I reflect on my last day in the office, here are the five biggest things I’ve learned:

 1. Inspire — activate — experience.

It took me a few years to learn that the strategic link between all of our most effective marketing efforts was a very simple model:

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