New Media Matters: Small nonprofits can shine online
By Paige Henson
Macon Telegraph
Macon Telegraph
"There’s a special place in our hearts for local nonprofits -- those amazing change-makers performing miracles for others on a dime and only a handful of volunteers.
"Thankfully, with a savvy social media coordinator on board, smaller nonprofits can stand on a level playing field with larger groups to get the public attention they deserve. If you’re a small nonprofit, here are a few tips to propel you ahead on a crowded landscape.
"• Beth Kanter at www.bethkanter.org is the nonprofit guru of this generation. She blogs, publishes, posts, tweets vast information especially geared to nonprofits needing assistance with technology. Subscribe to Beth’s emails and stay on top of online information.
"• You are already networking using social media to get the word out about your group. But how about exploring tools like: wufoo.com (for creating ready-to-use forms); wikispaces.com (to appeal to a wider audience); slideshare.com (to publish visual presentations); commoncraft.com (to get board members on track with super-simple explanatory videos); surveymonkey.com (for conducting easy research); and visually.com (for creating infographs that will increase readership)?
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