Channel: Nonprofit software deemed a must-have by many charities

Nonprofits represent a challenging market for channel companies.

On the one hand, there are lots of potential customers under the nonprofit banner. The National Center for Charitable Statistics puts the population of tax-exempt organizations in the United States at 1.4 million. This population includes public charities, private foundations and other groups, such as fraternal organizations. In terms of headcount, the nonprofit sector ranks third after retail and manufacturing, employing 10.7 million paid workers in 2010, according to the Johns Hopkins Nonprofit Employment Data Project. That's twice the size of the employment rolls in finance and insurance, the project noted. We are definitely seeing people move toward trying to run their nonprofit like a business. Dean Quiambao, director, Amanino LLC

But nonprofits typically don't spend lavishly on IT. The percentage of donations spent on overhead versus core missions varies from nonprofit to nonprofit.

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