Mobile Giving 101: Why Mobile Is an Important Part of Nonprofit Fundraising Campaigns

By Kari Ann Kiel
Event Marketing Consulant, DoJiggy

Research shows that by 2014 mobile device usage will exceed that of desktop and laptop computers. What does this mean for nonprofit organizations and online fundraising campaigns? In order to keep participants, sponsors, and supporters continually engaged, nonprofits should integrate mobile giving as part of their fundraising strategies.

How does mobile giving help your fundraising campaign?Mobile giving provides a great way for nonprofit and community organizations to further extend the reach of their online fundraising campaign. With mobile fundraising, you are providing a place for people to engage at anytime from any place by easily accessing your fundraising website from their mobile devices.

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