How Do Nonprofits Use Social Networks?

The Nonprofit Technology Network released its 2012 Nonprofit Social Benchmarking Report at the NTC last week. The study, done in association with Common Knowledge and Blackbaud, contains many insights into how the nonprofit respondents use social networks.

The report addresses questions such as: How many Facebook pages does the average nonprofit maintain? How many followers do nonprofits have on Twitter? What is the value of a Facebook fan, in terms of donations, dues, and other types of financial revenue, to my organization in the 12 months after they become a fan?

To read the complete report, click here (Free, but registration required)